Bath Tourism celebrates success of Bath's first TwiTrip
26th August 2011
Bath Tourism Plus (BTP) organised Bath’s very first TwiTrip (Twitter Trip) yesterday which reached an audience of 200,000 Twitter followers and successfully generated over 1,000 tweets with recommendations on places to explore in the city.
Nine journalists and bloggers, as well as this year’s Masterchef winner Tim Anderson, visited Bath and explored the city according to ‘tweets’ they received throughout the day. The participants explored the city to sample local produce, dine at the cafes and restaurants and discover Bath’s many shops and attractions. In total they visited almost 60 different local businesses throughout the day.
As well as activity on Twitter, the unique concept also attracted much attention in the media with the local TV news and radio stations running stories about the TwiTrip.
The TwiTrip forms part of BTP’s latest marketing campaign to boost Bath’s profile on social media networks and has increased followers on both Twitter and Facebook. In addition, the aim of the campaign is to generate interest in Bath by encouraging people to visit the official tourism website www.visitbath.co.uk.
TwiTrip participant and Masterchef winner, Tim Anderson, was impressed with the idea of using Twitter to visit a destination, and said: “You get personal suggestions on things that are based on people’s experiences and things that are exciting for them. You get good results from that rather than just looking it up on Google”.
David Jackson, head of marketing at Bath Tourism Plus, said: “We are delighted with the results of the TwiTrip - the suggestions and conversations taking place on Twitter yesterday exceeded our expectations. One of the purposes of undertaking a social media campaign was to boost Bath’s profile on social media websites and the TwiTrip certainly achieved that aim yesterday”.