Bath Tourism Plus launches new campaign to promote winter breaks

11th August 2010

Bath Tourism Plus will be launching ‘Winter Highlights’ - a new campaign to promote winter breaks in Bath.  The campaign will include a brand new brochure and website packed with inspiring ideas for individuals and groups looking to visit the beautiful World Heritage city of Bath between September and March.

The campaign will highlight Bath as an ideal place to beat the winter blues - a city which is fast-becoming synonymous with the festive season for pre-Christmas breaks, as well as a relaxing retreat and spa destination for the New Year. 

The ‘Winter Highlights’ brochure and website will provide a full guide to visiting Bath including information on shopping, listings of festivals and events and details of the country’s favourite Christmas Market - returning to the spectacular setting between the Roman Baths and Bath Abbey to celebrate its 10th year.  In addition, there will be ideas on spa breaks and suggestions on how to make the most of a romantic getaway to celebrate Valentine’s Day. 

Coach and tour operators will also discover valuable information including how to get to Bath, details of attractions and accommodation options.

Marie Matthews from Bath Tourism Plus, is heading the ‘Winter Highlights’ campaign and said: “Unlike other places that wind down for the winter period, Bath is a year-round destination and is an ideal choice for visitors during the winter months, with superb events and festivals and world-class attractions”. 

Bath Tourism Plus will be launching the new ‘Winter Highlights’ website (www.visitbath.co.uk/winter) and brochure in September.

-  ENDS  -

Notes to Editors:  
For further information or images to illustrate this information, please contact Lucy Weaver at Bath Tourism Plus on 01225 477441 or email: lucy_weaver@bathtourism.co.uk.  

Bath Tourism Plus
Working with the public and private sectors, Bath’s destination marketing organisation, Bath Tourism Plus, takes full responsibility for:
- Managing the busiest Tourist Information Centre in the UK, with 535,000 visitors annually
- Marketing Bath and the surrounding area to leisure and business travellers
- PR activity to attract top travel writers
- Development of official tourism website, which receives 1.8 million visits annually: www.visitbath.co.uk
- Development of conference, meeting and incentive travel website: www.bathconference.co.uk

Travel to Bath
Bath is easy to access from all over the UK and the world:
- Direct First Great Western train services link Bath Spa train station to London and its major airports.  Bath Spa train station is situated just 5 minutes level walk into the city centre’s main shopping and tourist areas. 
- Easy access by car from junction 18 of the M4 motorway which links Bath to Bristol, London and South Wales.  There are 3243 pubic car parking spaces in Bath with the main long stay car parks at Charlotte Street and Avon Street.  
- Three Park & Ride services operate on the outskirts of the city which run fast, frequent services into the city centre.  There is also a Park & Ride service that operates on Saturdays only from the University of Bath.
- Bristol Airport is just 15 miles from Bath and operates direct flights from most major European and UK airports.  An express bus service to Bristol Temple Meads train station operates throughout the day, and Bath is just a 13 minute train journey from there.