Bath Tourism Plus gets into the Royal Wedding spirit

28th February 2011

Bath Tourism Plus is gearing up for the Royal Wedding by using the event to market the city and surrounding area to potential overseas visitors. 

With tourism in the UK set to receive a boost this year thanks to the Royal Wedding, Bath Tourism Plus will be encouraging visitors who are coming to Britain to visit Bath as part of their holiday.  Recent research from Visit Britain has identified that there will be a large increase in visitors from the fastest-growing nations of the world including the rapidly expanding BRIC nations – Brazil, Russia, India and China – who are amongst the keenest to visit British places connected to the Royal Family.

In order to attract these visitors out of London, Bath Tourism Plus has launched a new marketing campaign to promote the city’s Royal connections and Royal Wedding events.  This will include sending updates to Visit Britain overseas offices, hosting journalists on familiarisation visits of Bath, sending e-newsletters to targeted consumers and launching a dedicated Royal section on www.visitbath.co.uk. 

Bath Tourist Information Centre is also taking part and has begun its celebrations by selling commemorative Royal Wedding postcards, mugs, spoons, bookmarks and books available in the shop in Abbey Churchyard.

Sue Sitton, retail manager at Bath Tourist Information Centre, said: “We’ve had the Royal Wedding memorabilia in the shop since December and it has already been very popular with our customers, especially those from the Far East.  We’re expecting our products to fly off the shelves in the lead up to the wedding.”

Commenting on the marketing campaign, Robin Bischert, chief executive at Bath Tourism Plus, said: “The Royal Wedding provides us with an opportunity to encourage overseas visitors who have decided to make a trip to the UK to come to Bath as part of their visit.  We have a lot of current and historical Royal connections in the city, and there will be a good number of events taking place to celebrate the Royal Wedding, providing many reasons for visitors to come here.”

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Notes to Editors:  
For further information please contact Lucy Weaver at Bath Tourism Plus on 01225 477441 or email: lucy_weaver@bathtourism.co.uk or visit www.visitbath.co.uk, the official tourism website for Bath and the surrounding area.

Bath Tourism Plus
Working with the public and private sectors, Bath’s destination marketing organisation, Bath Tourism Plus, takes full responsibility for co-ordinating the work of a busy tourist information centre, the marketing of Bath and the surrounding area to leisure and business travellers, PR activity to attract the nation’s top travel writers, a conference office, and development of Bath’s official destination website www.visitbath.co.uk