Bath Tourism Plus appoints tourism specialist to head marketing

15th July 2011

Bath Tourism Plus (BTP) has appointed experienced tourism professional, David Jackson, as head of marketing to manage the destination marketing team and lead on all activity to promote Bath to the UK and key overseas markets.

David joined BTP on 4th July and brings a wealth of marketing experience having previously worked for the North West Regional Development Agency and Lincolnshire Tourism.  His experience has involved leading the digital marketing for Lincoln and Lincolnshire including the development of award winning websites and delivery of major UK and international campaigns.  In the North West, David led the region’s visitor information strategy, working closely with the likes of Cumbria Tourism, Visit Manchester and Visit Liverpool to grow tourism through innovative marketing initiatives and new state of the art Information Centres.  Most recently David has worked on secondment with VisitEngland, helping to develop the national tourism action plans.  

David’s experience will be invaluable in developing Bath’s official tourism website www.visitbath.co.uk, overseeing PR for the destination as well as managing marketing communications, travel trade, overseas marketing and conference activity.

Robin Bischert, chief executive at Bath Tourism Plus, comments: “We are very pleased to welcome David to the team.  His experience – especially in the fast moving area of new media – will be invaluable and will give a fresh perspective to Bath Tourism’s marketing plans and current activities”.

David Jackson, says: “I am absolutely delighted to be joining the team at Bath Tourism Plus. This is an exciting time for the tourism industry and I am looking forward to the opportunity to work with such fantastic product - but also for BTP which is recognised nationally as one of the leading destination marketing organisations in the country.”

-  ENDS  -

Notes to Editors:  
For further information, please contact Lucy Ryder at Bath Tourism Plus on 01225 477441 or email: lucy_ryder@bathtourism.co.uk.

Bath Tourism Plus
Working with the public and private sectors, Bath’s destination marketing organisation, Bath Tourism Plus, takes full responsibility for co-ordinating the work of a busy tourist information centre, the marketing of Bath and the surrounding area to leisure and business travellers, PR activity to attract the nation’s top travel writers, a conference office, and development of Bath’s official destination website www.visitbath.co.uk.  For more information about the services that Bath Tourism Plus offers to meetings, conference and incentive travel businesses, see www.bathconference.co.uk.