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Destination Facts and Figures

Value of Tourism in Bath & North East Somerset 2016 - Key Facts*

VISITS

4,783,000 Day visits

1,161,900 Staying visitor trips

3,410,000 Staying visitor nights

DOMESTIC STAYING VISITS (BY PURPOSE)

 

Trips

% of total

Holiday

616,000

75

Business

119,000

14

Visits to friends and relatives

77,000

9

Other

16,000

2

Total

828,000

100

OVERSEAS STAYING VISITS (BY PURPOSE)

 

Trips

% of total

Holiday

212,000

64

Business

58,000

17

Visits to friends and relatives

54,000

17

Other

4,000

1

Study

6,000

1

Total

334,000

100

SPEND

£181,350,000 Day visitor spend

£235,616,000 Staying visitor spend

£13,600,000 Other related spend

£430,566,000 TOTAL VISITOR RELATED SPEND

EMPLOYMENT IN THE VISITOR ECONOMY

8,830 Estimated actual employment

6,481 FTE employment

10% Proportion of all employment in B&NES

*Source: The Economic Impact of Bath and North East Somerset’s Visitor Economy 2016, The South West Research Company Ltd, January 2018

Destination Management Plan

A new Destination Management Plan for Bath and North East Somerset is in development and will be published in the Spring of 2018.

National and International Data and Trends

Visit Bath works closely with VisitEngland and VisitBritain. As the national tourism agency – a non-departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS), VisitBritain/VisitEngland plays a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing England and Britain’s visitor economy. VisitBritain collates and disseminates research on overseas markets as well as the domestic visitor market. This research informs both the industry itself and national government.

Click here for England Research and Insights.

Click here for VisitBritain market intelligence including the latest inbound visitor statistics, tourism trends, forecasts, analysis and commentary.