Facts and Figures
2018 Volume and Value of the Visitor Economy Report
A record number of people visited Bath and North East Somerset in 2018, contributing £470m to the local economy. The latest Visitor Impact Report, an independent survey carried out by The South West Research Company, shows that an estimated 6.25 million people visited the district in 2018.
The survey also reveals that the value of the visitor economy in Bath and North East Somerset is almost half a billion pounds, contributing £470m to the local economy. An increase of £40m since the last survey was carried out in 2016.
During 2018 more than a million people (1.182 m) stayed in the area, a third of these staying guests were international visitors. Around half of the staying visitors opted for serviced accommodation such as hotels or B&Bs, while around a third stayed with family or friends. The survey found that the spend of staying guests was more than £266.5m.
Bath and North East Somerset also received an estimated five million day-visitors during 2018, spending more than £191 million.
International Passenger Survey (IPS)
Published during the summer each year, the International Passenger Survey gives an indication of the volume of staying international visitors in the UK.
It is a continuous survey carried out by the Office for National Statistics (ONS), covering all major air, sea and tunnel ports. It provides detailed information about the number and types of visits made by people travelling to and from the UK.
In 2018, Bath was the 11th most visited town or city in the UK by international staying visitors, welcoming an estimated 348,000 through the year.
As in 2017, the USA was the largest inbound market to Bath with an estimated 61,000 staying visitors. Two-thirds of all US visitors were in Bath for leisure holiday visits.
Our Top Ten Things to Do in Bath blog post is very popular with those looking at the Visit Bath website from the US.
Germany is the second-highest inbound market to Bath, with an estimated 51,000 staying visitors in 2018. This represents the highest volume of German visitors recorded in one year, with 31,000 holiday visitors, and a record 13,000 VFR visits – the highest of any nation.
3 and 4. Italy and Spain
Ranking third- and fourth-largest inbound markets in 2018, with an estimated 28,000 and 25,000 visitors respectively.
10. New Zealand
Day Visitors – International
In 2016, IPS data was also collected on international visitors staying in the UK who then took day trips to other towns and cities.
It is estimated that Bath welcomed 419,000 international day trip visits of this type, which is the fifth-highest in the UK. Of these, 253,000 were holiday visitors – and Bath is the fourth highest.
Most international holiday visitors coming to Bath were on a day trip, 55% were staying in London and 29% in the South West.