BTP targets potential visitors with latest winter campagin

15th September 2011

Bath Tourism Plus (BTP) will be targeting visitors this winter with its latest campaign to promote Bath and the surrounding area as the ideal place to enjoy a break.

The traditionally quieter months between September and March are promoted in the campaign which highlights the popular Bath Christmas Market as well as other festivals and events, revitalising spa breaks, romantic getaways and Christmas shopping.

The campaign will primarily target consumers across the UK, using PR and marketing via www.visitbath.co.uk and the recently-produced Winter Highlights brochure.  40,000 brochures will be distributed over the next few months to Tourist Information Centres, train stations within potential and key visitor markets such as London and Birmingham, and via enquiries from individuals looking to plan a break to Bath.

The winter campaign is strongly supported by the local tourism industry following its success in previous years.  David Jackson, head of marketing at Bath Tourism Plus, says: “The winter campaign is well received by our members who are keen to ensure the winter months remain busy in the run up to and after Christmas.  Unlike many other destinations, we are very lucky that there is such a wealth of events taking place over the winter months that we are able to use within our marketing”.

The winter campaign will highlight Bath’s diverse range of attractions, events and festivals, restaurants, shops and accommodation.  The free brochure can be collected from the Bath Tourist Information Centre just off York Street, or by logging onto www.visitbath.co.uk.

-  ENDS  -

Notes to Editors:  
For further information or to order copies of the brochure please contact Lucy Ryder at Bath Tourism Plus on 01225 477441 or email: lucy_ryder@bathtourism.co.uk

Bath Tourism Plus:
Working with the public and private sectors, Bath’s destination marketing organisation, Bath Tourism Plus, takes full responsibility for co-ordinating the work of a busy tourist information centre, the marketing of Bath and the surrounding area to leisure and business travellers, PR activity to attract the nation’s top travel writers, a conference office, and development of Bath’s official destination website www.visitbath.co.uk.  For more information about the services that Bath Tourism Plus offers to meetings, conference and incentive travel businesses, see www.bathconference.co.uk

Bath Christmas Market:
Bath Tourism Plus is the company responsible for the marketing and operation of Bath Christmas Market, which attracts approximately 300,000 visitors per year to Bath. Dates for 2011: 24 November to 11 December.  For more information about Bath Christmas Market, visit: www.bathchristmasmarket.co.uk.