About

The Somerset Toiletry Company was founded in 1999 by Sakina and Roger Buoy with a simple goal: to create beautiful and honestly priced luxurious toiletries. Roger brought his expertise in entrepreneurship, while Sakina contributed her passion for aromatherapy.

Together, they saw an opportunity to offer something unique to the industry. Their early success in producing private label body care products quickly evolved, leading to the launch of their own brands in 2010. Today, their products are sold and cherished in over 50 countries.

The Somerset Toiletry Company sell their own brands as well as working with large retail groups to design, formulate and manufacture their private label goods. With an extensive range of products from shower gels and hand washes to lotions, soaps, diffusers, candles, perfume, and more they have a wealth of experience and expertise .

From beloved collections such as Naturally European and Aromas Artesanales De Antigua to the men’s range, Mr Perfect & Friends, our products are crafted with care and consideration for customers.

Their collections can be found in gift shops, garden centres, and pharmacies worldwide, as well as online.

Quality has always been at the heart of what they do as they source the finest ingredients, and where possible, they use natural extracts to create fragrances and formulations they believe in. They have always been committed to cruelty-free practices and testing everything in-house to ensure their products are not only safe but aligned with their values.

They are very proud to make our soap in Somerset using RSPO-certified sustainable palm oil.

A list of 2025 products can be find here.