Visit Bath have attended ITB Berlin, the World’s Leading Travel Trade Show, between 7th and 11th March 2018. Bath and Bristol were represented together as Two Cities One Trip, a joint initiative promoting the complementary cultural attractions of Bristol and Bath and their proximity to one another and Bristol Airport, which offers more than 120 direct air routes primarily from European destinations.
During the first three days ITB was attended exclusively by travel trade operators followed by a weekend open to general consumers.
Specific geographical markets were targeted, including France and Germany in the first phase. Bilingual marketing collateral was produced for the event which was tailored to the German and English-speaking markets including print and a microsite, bathbristol.co.uk
Ahead of ITB, Visit Bath set up several appointments with specific operators. Many were interested in staying overnight in Bath for small exclusive group visits, themed itineraries and FIT self-drive programmes.
Following the event more than 50 specific trade leads are currently being followed up.
For more information on travel trade activity at Visit Bath, click here.
For travel trade enquiries, email firstname.lastname@example.org.