Positioning Bath as the UK’s top wellness and wellbeing destination, our Feel-Good Bath campaign ended on a high in mid-February, after ten days of events showcasing the city’s feel-good scene.
Feel-Good Bath has been a great success, receiving 17,000 views to the campaign landing page, and homepage hits were up by 278% in January 2019 vs January 2018.
This was in part thanks to the fantastic PR coverage the campaign gained. Penny Walker outlined why Bath is the perfect wellness break for The Telegraph, while Megan Sutton spent 48 hours in the city for Good Housekeeping, staying at boutique hotel Eight in Bath. With 26 million unique readers per month, Lucy Coghlan’s Daily Mail Online article reached a wide audience, detailing Bath’s feel-good factor, including The Roman Baths, No.15 Great Pulteney, Bath Fashion Museum and Koffman and Mr. White’s.
The campaign featured in magazines Bath Life, Somerset Life and The Simple Things online and in print, promoting the feel-good events from 1st–10th February. These included the BNP Paribas Women’s Tennis Fed Cup at Bath University and a variety of sessions focusing on the mind, body and soul at The Gainsborough Hotel, The Bath Priory Hotel and Thermae Bath Spa.
During the campaign we invited bloggers and influencers to experience the city’s feel-good offering, from a creative workshop at Julia Davey Ceramics to champagne and cheese at Comptoir+Cuisine and, no wellness break in Bath would be complete without a relaxing morning at Thermae Bath Spa. Amongst the influencers were Alex Light, Perfectly Claudia and Charlotte Jacklin from Betty Magazine who shared highlights from their trip to their significant followings.
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