Following the recent appointment of Craig Jenkins as Executive Chairman of Visit Bath, we get to know a little more about what this Bath-based businessman has planned for the company.
“Visit Bath has seen many positive changes recently, including a new office and Visitor Information Centre, and we now have an excellent and creative team in place. I am delighted to be taking up this role at a time when Visit Bath has so many new opportunities to promote Bath and North East Somerset.
“I very much want to see Visit Bath working and connecting with people and organisations both in the City and the surrounding area in a much more proactive way. Over recent years we have developed strong, strategic partnerships and we are now well positioned to forge new partnerships that will benefit all our stakeholders and help us to promote the area nationally and internationally.
“I am keen to engage more with the visual and performing arts as well as with the growing creative media sector in our area. We should be aware of Bath’s heritage but it is our duty to promote the city as it is now, a cosmopolitan city, full of creativity, culture and the arts.
“Bath is already a global brand but we must not become complacent. There is a great deal of cooperation in the city and the surrounding area already, but there are still times when the council, residents, local businesses and interest groups do not work together as they should.
“I am keen to build and enhance the connections between these people and organisations, because by working well together we can make Bath great.”