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Unexpected Bath in the Press

Our latest campaign has created a buzz since it launched last month.

Targeting millennials and the experience seeker, Unexpected Bath encourages visitors to peak beneath the surface of the city and discover its alternative, quirky side. From paddleboarding down the River Avon to soaking up the sunshine at Bath’s very own sandy beach, the campaign highlights all the unforgettable experiences you can have in Bath.

Last week we were thrilled to read Fred Mawer’s fantastic article for the Telegraph online. Tying in with Unexpected Bath, the piece picks out ten more unusual reasons to visit the city this summer and recommends several of our members including Swoon Gelato, Original Wild and Bath on the Beach.

Online magazine Gone Travelling also took their readers on an unexpected trip to the city promoting The University of Bath’s comfy and affordable accommodation and Savouring Bath’s tasty tour of the best foodie spots, amongst other Visit Bath members.

Meanwhile Red Online chose to present Bath as a staycation destination with a piece pointing out all the best cultural, shopping and eating spots to explore in the city.

As well as online coverage, Unexpected Bath has starred on TV and radio recently. Visit Bath CEO David James was interviewed by Ali Vowles for BBC Radio Bristol and Made in Bristol TV to raise awareness of the campaign.

A fun, exciting campaign that challenges visitor’s expectations of Bath, we’re delighted to see the press coverage Unexpected Bath has received so far.

For press and media enquiries, please contact emma_frayling@bathtourism.co.uk.

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