As the trees begin to turn and the evenings draw in, summer already feels like a distant memory. However, having ended the season on a high with the results of our Unexpected Bath campaign, we thought we’d look back at some highlights...
The campaign, aimed at a millennial audience, encouraged visitors to discover Bath’s more alternative side and drew attention to the unforgettable experiences that can be had in the city. Appealing to experience seekers, the campaign shone a light on several members with more unusual offerings, such as Bath on the Beach, Original Wild, Swoon Gelato, Electric Bear Brewing Co and Le Vignoble.
Throughout the campaign we worked with influencers and journalists to showcase Unexpected Bath to their audiences. The Flyaway Girl picked out six unusual things to do in the city, whilst Henry and Zory from This Life of Travel put together a handy guide to Bath and Castle Combe with some beautiful photography.
From a feature on BBC Radio Bristol to a Telegraph online article by Fred Mawer, find out more about the fantastic press coverage Unexpected Bath received here.
With most of our marketing activity taking place online, we were really pleased to see that the Unexpected Bath landing page attracted just under 20,000 users, 60% of which came via paid Google ads and achieved our target of reaching a new demographic.
Thank you to all our members who supported Unexpected Bath and find out more about our current campaign, Remarkable Bath, here.