The first week of April saw the launch of Visit Bath’s new spring campaign, Independent Bath, which champions the myriad of makers, artisans and business owners in the city.
An exciting launch event, taking place in the versatile arts venue 44AD artspace, kicked off the campaign, with various independent members, plus local press, in attendance.
The event centred around a fantastic new piece of artwork commissioned by Visit Bath to support the Independent Bath campaign, painted by local artist Jessica Palmer. Unveiled on the day, the colourful scene (painted on a reclaimed Victorian door), shows a variety of craftspeople, from cider makers to glass blowers, reflecting the eclectic and creative fabric of the city.
Artist Jessica Palmer said: “This project was the perfect opportunity for me to combine design, painting and a touch of collage. The brief asked for a colourful, vibrant image which would spark interest in Bath’s Independents.”
For residents and visitors to take closer look at the piece, it will go on tour to some of the independent shops in the city over April and May, starting in Comptoir+Cuisine, on George Street. The French bistro also provided the delicious cheese and charcuterie boards at the launch event, with Beckford Bottle Shop bringing the wine.
Each of Visit Bath’s campaigns supports a different local charity or organisation. The Independent Bath campaign will be spotlighting We Get It, which gives support and advice to people dealing with cancer, and was chosen for its team of dedicated locals providing guidance to others through workshops and meet-ups.
Independent Bath will run throughout April and May, and showcase the vast amount of small businesses each adding and bringing something unique to the city’s creative scene. The campaign will be advertised via PR and digital activity, including social media features, plus through a dedicated landing page on the Visit Bath website, featuring the above illustrations.
Executive Chairman of Visit Bath, Craig Jenkins, commented: “One of Bath’s pulls is that it offers unique shopping, dining and accommodation experiences.
"From one-off boutiques, quirky cafés, bars and restaurants, to jewellers, artists, museums, galleries, markets and festivals, Bath has something for everyone to enjoy.”
Click here to find out more about Independent Bath.