Visit Bath has launched an exciting new campaign, Remarkable Bath. Whether it’s world-class museums, stunning architecture, excellent accommodation or notable residents, Bath’s offering is certainly remarkable. Designed to showcase everything that makes Bath a UNESCO World Heritage site, Remarkable Bath seeks to inspire visitors to extend their stay, explore more and uncover lesser-known stories about the city’s impressive landmarks and attractions.
Remarkable Bath targets a wide demographic of potential visitors, encouraging them to book a trip to Bath with an emphasis on finding accommodation and has been supported by eight key partners across the city: The National Trust, The Francis Hotel, The Jane Austen Centre, The Holburne Museum, Abbey Hotel, Heritage Services, The Roseate Villa and Thermae Bath Spa.
The campaign also highlights a selection of Bath’s remarkable characters throughout history, from the city’s legendary founder to revolutionary astronomers, with a series of quirky illustrations - you can take a look at them here along with intriguing details about each character.
Craig Jenkins, Executive Chairman of Visit Bath said, “All of our new marketing campaigns are focused on positioning Bath as a city steeped in incredible history but at the same time ensuring Bath appeals to a modern audience. We are delighted that partners including the National Trust and Bath Heritage Services have come on board with us to help us reach a wide national and international audience and elevate Bath on the global stage.”
“Bath is a remarkable city to visit all year round but the autumn months, when the leaves are turning gold and the light is drawing in on the honey-coloured stone, is a particularly beautiful time to come, which is why we are launching this campaign now.”
Visit Bath will be promoting the campaign digitally via Google and Facebook advertising, as well as through PR, social media and web activity. Keep an eye out for Remarkable Bath on Visit Bath’s social media channels and make sure to join in the conversation.