Throughout October, Visit Bath celebrated all things foodie with our Feast in Bath campaign. Visit Bath published an enhanced Food and Drink landing page featuring listings, foodie events, special offers and recommendations. Additionally, we launched an interactive map of eateries in the city, providing a one-stop source for residents and visitors looking for inspiration and information on eating and drinking in Bath.
We promoted the campaign online via Google Ads and Facebook Ads, helping the page to reach a wide audience of hungry visitors. We also used city dressing, to encourage people within the city to make use of Visit Bath’s food and drink resource.
The campaign marked the launch of ‘£10 Feast’ dining deals across the city during October. From a Mediterranean meat and cheese platter with a glass of wine at The Italian Food Hall to a light lunch at Lucknam Park, or a burger, fries and soft drink at Green Park Brassiere, there were a variety of £10 deals to choose from.
Visit Bath targeted food-lovers both locally and across the UK, showcasing Bath as a culinary destination for visitors, as well as assisting residents in finding the perfect place to dine.
During the campaign, we ran a Feast in Bath competition, which received over 9,000 entries, and sent a campaign-themed e-newsletter to our database of over 100,000 people. The campaign was also supported by PR, with coverage including a three-page dining out feature in Somerset Life Magazine, and a foodie break feature in Great British Food magazine.
The Feast in Bath landing page attracted over 18,000 views (a 41% increase vs the previous month), with over 4,000 views and an average dwell time of 1min 13secs on the interactive map, showing that users are getting real value out of the page.