Throughout April and May Visit Bath celebrated all things creative with our Independent Bath campaign.
We championed and showcased Bath’s independent retailers, eateries, accommodation-providers, events and attractions by telling the stories of the city’s owners, creatives and businesspeople. This was all with the overarching aim of supporting and increasing awareness of this thriving sector of Bath.
The campaign overall proved a great success particularly from a digital standpoint, with the Independent Bath landing page on our website attracting 57,661 views, and becoming the third most popular page on the site. The campaign also increased our website homepage views by 78% during the campaign window compared to the same time last year.
We promoted Independent Bath via Google and Facebook Ads, the former proving especially successful in terms of the two ads created generating a high click-through rate to our site.
We sent out two e-newsletters for the campaign, the first featuring an Independent Bath competition for which the fantastic prize package included a stay at The Halcyon Apartments, tickets to The Bath Festival Finale Weekend, a meal at The Scallop Shell, plus lots more.
We were also very active from a PR point of view during Independent Bath. A bespoke piece of artwork, painted by local artist Jessica Palmer, was commissioned to portray Bath’s craftspeople and artisans, reflecting the creative fabric of the city. It was displayed at local businesses during the campaign, and later auctioned, with the highest bid donated to local cancer charity We Get It.
The launch of the campaign and unveiling of the artwork, at the beginning of April, was covered by Bath Life, The Bath Magazine, Somerset Life and more, and was also mentioned on Good Morning Britain’s regional news segment.
We also organised a successful influencer trip to showcase Bath’s independent businesses, from shops to cafés. The six bloggers who attended included top influencers such as A Lady in London, The Flyaway Girl and Brogan Abroad.