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This iconic store is one of the oldest department stores in Europe, and has been lovingly restored to its former glory by present owners, House of Fraser.

Jolly's covers the full spectrum, from fabulous homewares to beauty and fashion. The store boasts a magnificent new beauty hall with new brands including Giorgio Armani, NARS, Creme de la Mer and Clarisonic in addition to other luxury brands such as MAC, Aveda, Channel and Estee Lauder.

Gift buying is a real pleasure at Jolly's, whether you are looking for lingerie or accessories, candles or cardigans, and you can even dress the table beautifully from the new homewares department on the lower ground floor.

The story of Jolly's reflects a heritage of retail innovation. In the 1820s James Jolly, the company founder, recognised the commercial opportunities offered by fashionable Bath and set up shop. His son, Thomas became the driving force behind establishing the business on Milsom Street and was a pioneer of fixed-price merchandising; before that time customers had to ask the price.