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V V Rouleaux


Annabel Lewis founded V V Rouleaux in 1990 with the belief that there are no barriers between fashion and decorating, home and catwalk. This fluid approach to design inspired her to blend texture, pattern and colour into a sumptuous melting pot of couture trimmings which can be used in the home as much as on a piece of clothing. Based in the heart of Georgian Bath's historic shopping district, V V Rouleaux is a modern-day atelier with a focus on the cutting edge of contemporary haberdashery.

The brand blends old-world know-how with fresh urban cool, supplying the finest ribbons, couture flowers, swooning feathers, gorgeous trims, fancy tassels, cute pom poms, exquisite Christmas decorations, and all manner of beautiful bits and bobs. You will not see a selection like this anywhere else, and if they have not got what you are looking for then they will make it for you.

This treasure trove shop is the darling of designers and decorators, stylists and crafters, lovers of colour and texture, and in fact anyone looking for inspiration. The award-winning brand supplies major fashion houses, embellishes Royal Weddings, styles A-listers, and is continually featured in the biggest television shows and films. Famed for their creative flare and industry knowledge, the V V Rouleaux team pride themselves on their excellent customer service. Whether you require colour matching or project advice they will always go above and beyond to assist you.

Their bespoke hat-making service, with a choice of bases and trims in an array of colours, lets you design an exquisite one-of-a-kind hat or fascinator to match your outfit. There is no need to book, just pop in to the shop and their millinery gurus will help you design an entirely new creation or update an existing headpiece of your own. This will be pinned before being stitched and ready for collection in 24 hours.

As well as bespoke services, V V Rouleaux host fun craft workshops showing you all the secret tricks of the trade.